When you start a business, keep your customers’ needs as your priority and you’ll never run out of business. Put yourselves in their shoes, understand the problem, and try to solve it with your product. Design a product in a way that if you were to use it, it provides a solution to you for the issues you face in life. That’s how you crack the code. Your product will definitely go places.
That’s exactly what this small business owner did. For our next conversation with a small business owner, meet Svitlana from Easy Life Planners, who came up with a product which meets one of the most basic needs – planning. Managing your daily activities can’t get simpler than this. Read on!
Your shop is so colorful! And congratulations on doing so well. Please tell us, what is your shop about?
Easy Life Planners was set up to help ordinary people organize and plan their daily activities in an efficient and pain-free way. It helps to have everything organized and written down so that you don’t have to rely on your memory. At times it can be overwhelming to think about what you have to cook for tomorrow, what plans you have made, what you have to do urgently and which things can wait until later but can’t be forgotten. We, therefore, made planners for ourselves, and this then gave birth to the idea of opening a shop on Etsy. Four years later we are now broadening our range of products, offering printable posters and stickers.
Were the first few sales troublesome for you? Tell us how you managed the initial struggle (if at all you faced any).
To get the first sale was difficult. To make a sale your product has to be good. However, if there is poor marketing, nobody will find out whether or not the product really is good. It is therefore important to have good photos of the products to ensure that the customers click to go to the sales page. The description also has to capture people’s attention. However, neither of these are worth anything if the title and the keywords are not well chosen. No matter how good the product is if it doesn’t appear until page 10 nobody will find it. Therefore the most important thing is to choose the title and the keywords.
This might seem tricky, how would you describe yourself as a person? Is there anything you would change?
I’m quite shy and an introvert, and I suppose that it is probably something that I would like to change. Here in Spain, everybody talks a lot and talks loudly. Shy, introverted people like me don’t often get the opportunity to speak much. However, I’m thankful for Spain and its culture because I’ve been thrown in at the deep end and I’m learning to swim or to find my voice as it were.
What keeps you going through rough and difficult times? We could really use some tips!
You can’t focus on the situation, you have to focus on how to solve it. If there is something you can do, do it, if not, don’t waste time worrying about it. As for me, well, my help comes from God.
Never stop researching what the customers need. Be aware of new products that come out in your field. For example we sell printable inserts and therefore we have to know about new personal organizers that come out, their sizes, the inserts, etc, so that we can offer better alternatives.
Are there any habits or is there any routine you follow that keeps you on schedule? Tell us about the same.
Ideally, the shop requires several hours of work a day. It’s therefore good to have a partner so that you can divide the work; one can do the marketing while the other develops the product. Sometimes you have to have a break, there is no point in sitting in front of a computer, working for hours and achieving nothing. If I’m tired, I go outside and leave the work for a day.
What do you see yourself as, a decade from now?
The dream would be to open a physical shop where we could print the planners and send them all over the world. So that our clients wouldn’t have to print them themselves.
Please give us some advice on keeping customers happy and satisfied. Is there a hard and fast rule you stick to?
Without the customers we would have no sales so it’s very important to treat them well. I try to be available to answer the messages and to do whatever is possible to ensure that the customer is happy. This could be offering discounts on their next purchase, personalizing the orders, giving a gift, etc. We want our customers to continue using our services and recommend us to others.
To make a sale your product has to be good. However, if there is poor marketing, nobody will find out whether or not the product really is good. It is therefore important to have good photos of the products to ensure that the customers click to go to the sales page. The description also has to capture people’s attention. However, neither of these are worth anything if the title and the keywords are not well chosen.
If you had to point out one thing why people are not likely to succeed, what would it be?
I think a lack of hope is the main reason for discouragement. There are times when you’ve done everything well; you have a good product, the price is right, you’ve marketed it well and yet you still have no sales. Don’t be discouraged. Keep going. You will see results.
We would love to know what you do in your free time. What are your hobbies, things you like to do when you’re not working?
I love walking and Spain has many mountains, beaches and forests to explore. Another thing I like to do is to play the guitar. Both of these hobbies allow me to totally disconnect, regain energy and continue with new ideas.
Lastly, if you had to give us one suggestion, what would it be?
Research. Never stop researching what the customers need. Be aware of new products that come out in your field. For example we sell printable inserts and therefore we have to know about new personal organizers that come out, their sizes, the inserts, etc, so that we can offer better alternatives.
Loved the post? Check out our previous conversation with another successful Etsy seller here. Let us know what you think about this shop in the comments below! We’d love to know your opinions.