Feeling low? This adorable Etsy shop is here to save the day!

Sometimes, you just know what your calling is though you might not get a chance to act on it. But what happens when you do get a chance and you realize you can do better? Turns out, you should hold on to your gut feeling until it feels right.

If you feel like you’ve ever been in that place, meet Anna from AmuruToys for our conversation with a small business owner, who kept the persistence on and wasn’t afraid to try new things until one day when everything felt right and a beautiful shop was born! Read on to know her story.

AmuruToys shop on Etsy
Your shop is so lovely, Anna! Please tell us what it is about and how you got the whole idea.

Since I found out that people sell handmade things online I knew this is something for me! I opened my Etsy shop in 2011 and it was a mix of crochet items, some bags, purses, felt ornaments and so on.

I enjoyed making all of those things but it didn’t feel “me”, I kept searching and trying new things for a few years until one day I made small stuffed pig in a knitted sweater. I loved it so much and the whole process of creating it! I instantly knew this is it! My head was filled with ideas.  I lived next few days in a creative fever!

First sales and feedback I got from customers reassured me that I’m on the right path. It brings me so much joy that I feel that I need to give back. I decided to donate a part of my revenue to animal rescues and shelters.

Anna from AmuruToys
How would you describe yourself as a person?

I’m an introvert and I’m finally ok with this. I need to be alone to work and be creative. I love my alone time in nature, it helps me stay grounded and allows my eyes to rest after hours of sewing.

I’m a wanderer.  After a few months of staying in one place, I start feeling restless and the need of traveling to places I’ve never been to grows stronger and stronger.

Please tell us, how do you make sure all the work, orders and goals are met on time?

This one does not come easily and naturally to me but my growing business demands more structured and organized work days, especially during busy times of the year. My daily and weekly to-do lists help me to avoid stressful situations and keep my customers happy.

Is there anything you wish you did differently along your journey?

I only wish I believed in myself more from the start and have more courage to do things instead of dreaming of doing them for years.

A huge part of my shop is donating to animal rescues and shelters. I love animals, all of them. I know how hard it is for them to share this planet with us, humans. We owe them. Some people work day and night to help animals in need, I have a great respect for their dedication and I want to help. Working for a greater good is hundred times more satisfying.

How have your family and friends supported you in your journey?

I’m very grateful for their encouragement and sharing my work on their social media. My sister helps me with graphic design and website staff whenever she can. And my 10 years old niece is the best product advisor.

When you’re not working, what would you most likely be found doing? Tell us about your hobbies!

If the weather is nice I’m riding my bike, exploring, visiting nature reserves, sometimes come across quirky places like Frog Museum.

Or I’m in faraway places backpacking for a longer period of time.

What difference has your business made to your life and continues to make?

First of all, after some time I quit my job and started working from home which was life-changing for me! This has its own challenges but I do what I truly love all day, I have a freedom of making my own decisions and manage my own time.

Secondly, it gave me so much self-confidence. This is a powerful feeling that you are capable of creating this awesome thing, making your dream come true, inspire people around you. It makes you wonder: what else can I do?!

…my growing business demands more structured and organized work days, especially during busy times of the year. My daily and weekly to-do lists help me to avoid stressful situations and keep my customers happy.

What sets yours apart from the other shops on Etsy? How is your approach different from theirs?

A huge part of my shop is donating to animal rescues and shelters. I love animals, all of them. I know how hard it is for them to share this planet with us, humans. We owe them. Some people work day and night to help animals in need, I have a great respect for their dedication and I want to help. Working for a greater good is hundred times more satisfying.

Please tell us, what is that one thing you learned along your journey that makes it all worth it?

The skills you learn! So many things you’ve never thought you will be doing or you couldn’t do. And the knowledge how to create and manage a small online business is priceless.

Before we’re done, lastly, what’s the one advice you’d like to give to anyone who’s just starting a small business?

Read, learn, educate yourself as much as you can. There is a lot of useful information out there, Etsy Seller Handbook is an invaluable resource, as well as countless forums and groups.

Accept the fact that you will make mistakes, everyone does,  it’s a part of learning

Have a clear vision in your head how do you want it to be, imagine it in details, feel excited about it and take a step towards it today. Don’t be shy, dream big!

Loved the post? Check out our previous conversation with another successful Etsy seller here. Let us know what you think about this shop in the comments below! We’d love to know your opinions.

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