From Mathematics to Graphic Designing, the Etsy seller who made a bold shift!

Many of us have gone through a sudden change of mind about our careers, halfway pursuing something completely different. It’s frightening, since we’d have blown so much time and money on it already. It’s a state of vulnerability, ambiguity and constant doubt.

It takes courage. Boy, it takes a whole lot of courage. Not everyone is fortunate enough to snap out of the uncertainty and make a switch but the ones who are, it’s like they’ve been given a new life!

For our next conversation with a small business, meet Sovia from Aivos Designs, who made a career switch and this bold decision is the best thing to have happened to her. Read how!

Aivos Designs shop on Etsy
Your designs look so fun! We’re glad Etsy’s working out for you in a matter of just two years.Please tell us, what is your shop about?

Thank you! Yes, Etsy is actually working out for me and I am so happy, yay! I started my Etsy shop on 7th April 2016, to be very precise. I have all sorts of SVG (Scalable Vector Graphics)/DXF files in my shop. One can print these designs on mugs/t-shirts or cut these using Cricut/Silhouette cutting machines, make vinyl decals, use these for scrapbooking etc. So, basically you can use these vector files in many ways. I also accept custom orders, so that’s a plus point.

Is there a story behind how you came up with the whole idea? We’d love to know!

I am having a shop on another website for vectors and 3D Mockups. I thought of uploading the same vectors on Etsy, and I did that, but it somehow didn’t work. Then I realized that Etsy is basically B2C as far as my work is concerned and I researched for some time to find out how I can sell my vectors here. I got to know about SVG and here I am today, with the SVGs.

Hand-done Flamingo Mandala by Aivos Designs
How would you describe your customers as?

My customers…well I think, wherever they are and whatever they do with my graphics, they are very kind to get me from 0 to 1700+ sales. I thank them all for the likes, for the purchases, and for the reviews.

…focus (on what you want), patience (some things take time for some people), don’t quit (it will never ever help you), trust (in your work, so that your customers can do that too), and positivity (as I think you will attract what you think).

Please tell us, as a small business owner, what are your top three priorities?

My top priorities as a small business owner are maintaining the quality of my designs, solving customer’s queries as soon as they message me (it makes them happy, and it makes me happy too), and learning new tools and techniques.

Hand-done illustration
Are there any habits or is there any routine you follow that keeps you on schedule? Tell us about the same.

I try and make at least one design each day, but sometimes it doesn’t work so I leave it there itself. I actually don’t like routines because I am a big time moody.

We’d love to know about your background. Please tell us about your childhood, education and whatever you feel like adding.

So, I did my graduation in Mathematics and after that, I realized I don’t want to continue with it at all. So, I did a Graphics and 3D Animation course. Did a job for 6 months as a 3D Visualizer and after quitting the job, I started taking 3D projects. After some time, Etsy happened.

Hand-lettered (left) and digitally rendered (right)
Is there someone from who you seek advice about your shop? Tell us about your support system and the people that have been there for you through your journey.

My family has been very supportive all through this. Whether it was leaving Mathematics and starting designing or leaving my job and starting my own business, they’ve supported me at all times. And about pieces of advice for my shop, it’s me and my computer for now.

If you had to point out one thing why people are not likely to succeed, what would it be?

Well, I think if you keep some points in mind, you are more likely to succeed. For me these are – focus (on what you want), patience (some things take time for some people), don’t quit (it will never ever help you), trust (in your work, so that your customers can do that too), and positivity (as I think you will attract what you think).

Digital watercolor art
What do you do in your free time? What are your hobbies, things you like to do when you’re not working?

When I am not working, I do calligraphy, hand-lettering, doodling, and take rest. That’s it.

My top priorities as a small business owner are maintaining the quality of my designs, solving customer’s queries as soon as they message me (it makes them happy, and it makes me happy too), and learning new tools and techniques.

Lastly, how has your business changed your life?

I am my own boss now and I am doing what I love to do.

Sovia at work, creating her art digitally.

Loved the post? Check out our previous conversation with another successful Etsy seller here. Let us know what you think about this shop in the comments below! We’d love to know your opinions.

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